AMEX branded Merch

As one of the card member perks, AMEX offers customizable merch to its event goers as a marketing initiative. The pieces typically include things that card members appreciate and use like hats for an event that takes place on a sunny day, fleece blankets for an outdoor event during the chilly months, or tote bags with co-branded designs of people’s favorite football teams that fans can proudly flaunt even after the event. As the graphic designer, I developed a range of print-ready options for card members to choose from, as well as iron-on patch collections for events that offered an additional layer of personalization.